I Putu Arka Suryawan

With over 20 years of experience spanning from DOS-era development to cutting-edge AI applications, I transform complex business challenges into elegant technological solutions

What I Bring to the Table

Web Development

Building modern, responsive web applications with focus on performance and user experience

Database Engineering

Designing efficient database architectures and optimizing queries for scalable applications

Digital Marketing

Implementing data-driven marketing strategies to increase visibility and drive conversion

AI & Data Science

Leveraging AI and machine learning to extract meaningful insights and build intelligent solutions

Professional Biography

I Putu Arka Suryawan, born in January 1981, is an experienced technology professional with a strong background in software development, cloud infrastructure, digital marketing, and artificial intelligence. Raised in a family of educators and entrepreneurs, I carry a deep sense of responsibility, innovation, and continuous growth throughout my career.

Technical Journey

My journey in technology began in the early 2000s when I earned my Bachelor's degree in Informatics Engineering. What started with writing code in Clipper for DOS applications has evolved into architecting sophisticated AI systems that transform how businesses operate.

Throughout my career, I've maintained a passion for mastering emerging technologies while building on my foundation in classic programming principles. This unique perspective allows me to bridge the gap between established systems and cutting-edge innovations.

My approach combines technical expertise with strategic thinking. I don't just write code; I develop solutions that align with business objectives and deliver measurable impact. Whether optimizing supply chains with predictive analytics or enhancing customer experiences through personalized marketing systems, I focus on creating technology that serves real-world needs.

Since 2023, I've dedicated my focus to AI technologies, recognizing their transformative potential across industries. I've successfully implemented AI solutions that have helped businesses automate routine tasks, gain valuable insights from their data, and deliver personalized experiences to their customers.

1998–2003

Institut Teknologi Adhi Tama Surabaya

Graduated with a Bachelor's degree in Informatics Engineering

2000–2003

Assistant at Computer Networks and Operating Systems Laboratory
Assistant Lecturer for Networking and Information Systems courses

2003–2004

Webmaster – PT Solitech

Developed the official website for Juanda Airport. Built flight schedule display systems
Created a shipping tracking information system for Pandu Logistik (shipping industry)

2004–2007

Software Engineer – PT Gerbang Semesta

Developed POS, Stock Control, Stock Management, and Accounting applications
Built HR applications: time attendance, shift management, arrival calculation, and leave approval systems

2007–2018

Founder – CV Austindo Informatika

Founded CV Austindo Informatika specializing in ERP systems under the brand `TheoERP`
TheoERP included modules for POS, Stock Control, Stock Management, and Accounting
Successfully implemented TheoERP in over 30 retail companies

2012–2015

Freelance Web Developer

Managed and developed over 50 WordPress-based websites
Specialized in website development and SEO optimization

2013–2019

Permanent Freelancer – Mystoresandmore

Built websites for tour and villa bookings using WordPress
Achieved top-ranking SEO results for multiple websites

2014–2023

Digital Marketing Specialist

Managed Facebook & Instagram Ads (Meta Ads), Google PPC campaigns, and AdRoll retargeting campaigns
Tracked user behavior using CrazyEgg tools, significantly improving ad performance and conversion rates

2015–2018

TheoERP System Upgrade

Rebuilt TheoERP, migrating from Windows-based to Web-based application
Utilized ReactJS for frontend, NodeJS for backend, and MySQL as the database

2018–2020

Co-founder – Bali Hotels and More

Collaborated with an Australian partner to develop an Online Travel Agent (OTA)
Integrated OTA system with Hotelbeds
Achieved high ROI through effective digital marketing strategies and accurate tracking systems

2019–Present

Co-founder – Geonet Me Pty Ltd

Established a digital marketing company focusing on Meta Ads with GeoTargeting, SEO, website development, and omnipresent marketing strategies
Specialized in social media management, high-converting digital design, and cross-platform marketing, gaining recognition in Australia and Indonesia

2022–Present

Co-founder – Geonet Properties

Focused on marketing for the real estate and property sector
Developed websites like Geonet.Properties for online property booking and unit securing
Launched Squaremetre.io as a property stock management platform with white-label and sales channel capabilities

2023–Present

AI Specialist & Trainer

Started applying AI to audience data analysis, chatbot development, and business process automation
Expanded AI expertise to assist other companies in implementing AI technologies
Conducted AI workshops and training sessions at universities

Foundations of My Journey

Technical Excellence

I believe in writing clean, efficient, and maintainable code that stands the test of time

Continuous Learning

Technology never stops evolving, and neither do I. I'm committed to staying at the forefront of industry advancements

Business-Focused Solutions

Technology should solve real problems and create tangible value

Knowledge Sharing

I'm passionate about mentoring others and contributing to the tech community

Innovation thrives where deep-rooted experience meets emerging technology. I build intelligent systems not just to automate tasks, but to elevate business potential.